Cross-Cultural Film Analysis - Gattaca - 1230 Words

‘GATTACA’ Film Summary Vincent is destined to be a second class citizen, conceived naturally, rather than in a laboratory. He is born into a world which discriminates against genetics, rather than religion, race or gender. In order to gain access into the Gattaca Corporation and reach his dream of going to Titan he takes on the identity of Jerome Morrow, a person with ideal genes but crippled from an accident. He uses Jerome’s hair, blood, urine and skin to pass all tests and is set to reach his lifelong desire when the mission director is murdered. He inadvertently loses one of his own eyelashes at the scene and becomes the main suspect in the case. The killer is determined to be another of Gattaca’s directors who is initially†¦show more content†¦Vincent’s interview for entry into Gattaca entails solely a genetic test and not a physical or mental assessment. Manifestation of cultural differences: In the film we see the divergence of two very strong cultures. One belongs to the genetically gifted; and the other to the ‘degenerates’. The ways these cultures have divided themselves is explained well by Hofstede’s depiction of the ‘skins of an onion’ (Hofstede, 2005, p.6). The heroes in the film (the genetically gifted) are highly valued and show model behaviour to inferiors or naturally conceived people. Depicted as the more capable members of society the heroes display symbols which carry specific meaning such as formal hair styles and very professional, clean clothing. The heroes display rituals such as the day on the treadmill where they assert themselves superfluous to reaching a desired end as assessors are solely interested in genetic make-up rather than fitness. Contrary to Hofstede’s view that values are acquired early in our lives we see Vincent’s values change significantly in the film. These values are a strong determinant of culture and as Vincent takes on the identity of Jerome he moves into the hero status of society, or as Hofstede describes it, from abnormal to normal (Hofstede, 2005). His move from second class status to hero status is a good example of how culture reproduces itself. His role models become the members of the Gattaca Corporation and he sees an opportunity to fulfilShow MoreRelatedSources of Ethics20199 Words   |  81 PagesTABLE OF CONTENTS 1.0- JOHN STEINER AND GEORGE STEINER SIX PRIMARY SOURCES OF ETHICS: 6 1- Religion: 6 2- Genetic Inheritance: 8 3- Philosophical Systems: 8 4- Cultural Experience: 8 5- The Legal System: 9 6- Codes of Conduct: 9 2.0- EXPLANATION OF THE SOURCES OF ETHICS: 10 2.1- RELIGION: 10 Teaching business ethics 12 2.11- Impact Of Religiosity: 13 2.12- Ethics Of Islam: 14 Nature of Islamic Ethics 17 The Human-Environment Relationship: 20 The Sustainable

General Contracting Business Plan - 2132 Words

Table of Contents Executive summary Pg 1 Services Pg 2 Strengths Weaknesses Pg 3 Business form Pg 4 Location Pg 5 Prices Pg 6 Organization chart Pg 7 Style of Leadership Pg 8 Media Pg 8-9 Finance Pg 9 Conclusion Pg10 References Pg11 Business Tax Forms needed Pg12 - 17 Executive summary I will show in this project the steps I will need to take to start my own business, I will discuss information about my services to the customers, strengths and weaknesses, business form I will implement. At this moment I am preparing myself to start my business from home and will find out how this will benefit me as an initial start up. I will talk about pricing and of course being a new company I will†¦show more content†¦1. Computer business development. 2. Reliability. 3. Costumer relations. 4. Leadership and Management skills. 5. Responsibility. 6. All office software and hardware to run business effectively, fastest computer today, dual monitor to view calendar/e-mails and have an open web page or phone system, fast office printer, wireless phone system used with computer at office, cell phone with blue tooth capabilities to provide internet to lap top computer when working out of office and abilities to connect to office computer from anywhere in the world. I have learned many styles of managing a business by seeing and working with different owners and different attitudes. I will lead by example in my business, as per (Nickels, McHugh McHugh, 2008, pg. 94) estates, that â€Å"Organizational ethics begin at the top of a company’s command†. Business Form I will start my business as a Sole Proprietorship because it is the easiest way to start a business and I do not need to hire a lawyer to do it. I have most tools of work and can begin working by myself from home. Since I have my office space and all electronic devices I need to make flyers and web spaces online to link my business to potential customers, I can start letting people know I am in business now. I will need to fill out a DBA form and submitted to the city of Liverpool’s county clerk’s office. I am attaching the other forms needed to start a Sole Proprietorship, forms like 1040 for individualShow MoreRelatedGeneral Fund Enterprise Business System1713 Words   |  7 Pagesless than successful. This is the story of the USPFO for California and their poor managing of two simultaneous transformational changes to the organization: transitioning to the General Fund Enterprise Business System (GFEBS) and splitting and relocating the organization to two distant locales. The strategic plan was ill-fated and resulted in a leadership/employee estrangement and a silent organizational civil war. The USPFO for CA needs to focus on reestablishing trust and team building inRead MoreContract Disputes1260 Words   |  6 Pagesheading of an article published, December 1, 2010 in the Government Executive. The heading in itself tells us that the government is doing more and more business by contract and as a result contractors who are lobbying for government business have become more aware of their rights to file disputes when it involves a loss of potential business. Because of this increase in disputes, the government must have a method of terminating contracts without suffering the financial liabilities that could resultRead MoreExample Of Business Assistance Program Courses1450 Words   |  6 Pagesfirms and the MBDA to ensure that the plans are being developed, expanded, and revised at the highest level. 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I didn’tRead MoreThe Small Business Act ( Sba )1619 Words   |  7 PagesAccording to the Small Business Act (SBA) of 1953; small businesses should receive a fair proportion of federal contracts and those small businesses should have the maximum practical opportunity to participate in federal contracting. The Small Business Act established the Small Business administration (SBA) to aid small businesses and to insure they receive a fair proportion of federal contracts. 3%governmentwide goal for awards go to historically underutilized business zone (HUBZone) small businessesRead MoreIntra Corporate Entrepreneurship By Gifford Pinchot IIi And Elizabeth S Essay1316 Words   |  6 Pagesgraces, loyalty to one s boss, and in general, political skills. Decentralized corporation introduce a system that gives the decision to those who get successful results. For instance, people who are willing to take moderate risks and will be more concerned with achieving results than with gaining influence. 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The Advancement For Equality Of Women - 974 Words

Outline Sheet (See Chapter 11 for all other information that you need to know in order to create an outline, like subordination/coordination, etc.) Specific Purpose: To inform the audience that meaning of feminism is not that women are above men, it is instead the advancement for equality of women. Thesis Statement: The actual meaning of feminism is not that women are above men, it is instead the advancement for equality of women. Organizational Pattern: Categorical I. Intro A. Attention Getter: With a show of hands how many of you all think feminists believe that men are evil and that females are the superior gender? B. Thesis Statement: The actual meaning of feminism is not that women are above men, it is instead the importance of anti-sexism, and anti-gender discrimination. C. Credibility: I am a credible source for this topic through all of the research I have found. D. WIIFM: By understanding the true ideas of feminism, you will more accurately be able to decide if this is something you support. E. Preview of Main Points: Feminists believe that women should not be discriminated against in economic and social matters based on their gender. Transition: Now that I have explained why feminism is a topic worth discussing, I will briefly provide examples of feminist beliefs and the causes they fight for. II. Body A. First off, feminists believe women deserve economic equality. a. One specific thing feminists fight for is equal opportunity in employment. i. The U.S.Show MoreRelatedGender Inequality Within The World1088 Words   |  5 PagesToday most children in the United States attend classes where gender equality exists. Students have classes in which both boys and girls are treated equally and are friends with one another and that is all that they have ever known. However, this is not always the case in every country. As of 2015, 53% of the children who are not attending school throughout the world are female (11 Facts About...). Gender inequality is an important issue that needs to be focused on and fixed throughout the worldRead MoreThe Importance Of Female Voters Identification With The Political System1382 Words   |  6 Pagesonly to women: the presence of women in a wide range of political offices can increase the confidence that male citizens have in the political system as well. Consequently, electing greater proportions of women to political positions can deepen democracy and encourage civic engagement in the genera l population. Change the perception of society and political stakeholders regarding women’s capacities âž”Electing greater numbers of women to public office can thus build confidence among women, contributeRead MoreA Double Standard By Frances Ellen Watkins Harper909 Words   |  4 PagesFrances Ellen Watkins Harper, an African American abolitionist woman in pre-Civil War America, utilized her education to write about and fight for civil rights and gender equality throughout her lifetime (Strong Female Friday). Her desire and willingness to fight for social reform was fueled by the inconsistencies and double standards that she viewed within the society in which she lived, both based on race and gender. In the poem â€Å"A Double Standard† by Frances Ellen Watkins Harper, the issue ofRead MoreWomen vs Men in Business. Should They Have the Same Rights? Essay534 Words   |  3 Pagesthe shareholders. An increasing number of women have joined the workforce, resulting in a necessary restructuring of common preconceptions of business. In corporations, as in other manifestations of business, equal rights must be established for men and women based on the physiological considerations, economic developments including wage equalization, and advancement based on individual potential. The innate physiological discrepancies between men and women must be considered when engaging in theRead MoreEconomic and Social Progress in Canada1720 Words   |  7 Pagesuniversal suffrage, women have made tremendous economic and social progress in Canada. Canada has been called a world leader in the promotion and protection of womens rights and gender equality, (Foreign Affairs and International Trade Canada). Yet a hundred years after universal suffrage, gender disparity continues to exist in Canada. Gender disparity is evident in the political, economic, and social spheres. 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We should not worry about implementing policies that lead to neglect and abuse but should be working towards educating women and giving them equal rights. The ability to make educated decisions is the most powerful driving force of all in my opinion. In the twentieth century the world saw a population boom. This was not because women were having more babies, but because of the technologicalRead MoreGender Roles And Women s Rights948 Words   |  4 Pagesâ€Å"By balancing the scales of equality, women and men will have an equal chance to contribute both at home and the workplace, thereby enhancing their individual well-being, and that of society† (About Workplace Gender Equality). Throughout history, women continuously progressed to reach this equality. This is evident with the Women’s Right Movement which pushed to break social and economic barriers. Women went from focusing on domestic responsibilities to working in places normally reserved for menRead MoreFeminism : A Feminist Perspective1083 Words   |  5 PagesFeminism is an interesting topic to cover. Feminism is often associated with or assumed to be radical feminism, despite the fact that they are two different mindsets. Feminism, in its purest sense, i s the seeking of gender equality in society. It seeks to go against the idea of male supremacy and gender stereotypes, saying that both of the two are oppressive and uncalled for. Radical feminism tends to have more to do with the concept of patriarchy, saying that female dominance has been â€Å"historicallyRead MoreFeminism : A True Nature Of Human Affairs Essay1521 Words   |  7 PagesWomen have displaced men as the greater share of college enrollment and graduates within last few decades rewarding success to feminism; yet gender pay gap, and lack of care of women’s issues prove that although opportunities for success have been made available to women, it’s benefits have not been fully realized. Feminism is fundamentally an ideology based on gender equality with an intent to promote women forward in education and success in professional fields without barriers faced by previous

Administrative theory free essay sample

Although administration has existed since the organise state came into existence,it brgan to attract the scholars only in the late part of the 19TH century and since then it has developped in different directions In ancient India,Kautilya’s Arthashastra discussed principles amd machinery of Public Administration,the Arthashastra is considered as the first textbook on public administration. Woodrow Wilson,the Father of the discipline of Public Administrationgave us the concept of the Politics-Administration Dichotomy in his attempt to reform the American political system leading to the birth of the discipline of Public Administration. he believed in the operational and business side of administration and wanted it to be free from politics. The classical theories of administration developped in the U. S. A from the 1880’s to the late 1930’s. The classical theorists were Henry Fayol, Luther Gullick, Mooney, Riley etc.. all these writers believed in the existence of certain universal administrative principle which could make organisation function more efficiently and effctively. We will write a custom essay sample on Administrative theory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The classical theory has four features- impersonality, division of labour, hierarchy and efficiency. F. W Taylor,a pioneer in management science conducted studies in the early part of the 20th century on human operating in industrial settings. The impact of his studies were so great that management was given the status of a science . The main aim of scientific management is to secure higher productivity, Taylor is known as the Father of scientific mamangement theory. The Bureaucratic theory of organistion was evelopped in a systematic manner by German socioligists Max Weber who studied it from the view point of authority and gave us the characteristics of the ideal type of bureaucracy. It may look unconventional to include karl marx amon administrative thinkers because he did not particularly deal with bureaucracy but he examined the role of bureaucracy in his various works on the State and society. The Hawthone experiments(1927-1932) carried of under the leadership of George Elton mayo led to the emergence of the human relations movement. The Expirements discovered the importance of informal organization and gave us a deeper insight to the phenomena of group behaviours,the behavioural movement emerges as a protest against the unscientific classical and traditiona approaches. One of the most important thinkers of the behavioural approach is Herbert Simon who gave us the decision making theory. Under the behavioural approach we have motivational theories such as Abraham Maslow need hierarchy, mc gregor’s theory X and theory Y and herzberz’s motivation-hygiene theory. The post Second world war period also witnessed the emergence of the concept of the development administration (F. W Riggs) and New Public Administration(Waldow) whose major thrust is on enhancing the role and the capacity of the public administration system to meet the challenges of, and to direct social change both development administration and new public administration are goal oriented as well as change oriented. The NPM perspectives is the latent paradigm in the evolution of administrative theory. The NPM represent a synthesis between Private and Public administration. NPM is the new thrust of reforms sweeping through the wall. The central spirit of NPM is about getting getting things done better by re-inventing and re-making the government. IMPLICATIONS OF ADMINISTRATIVE THEORY Since its formal birth in 1887, the study of Public administration has developed in different directions. There are many theories in public administration but there are no general theories in public administration. Public administration lacks most of the rigidity and precission necessary for the scientific concept of a theory. Moreover,no single theory or school of thought is wholly right in the sense that it is complete and universal. A review and assessment of Public Administration theories shows that there is much diversity in its evolution and development. Public Administration draws its greatest strength and its most serious limitation from the diversity. On the one hand ,there is tremendous richness and complexity built into public administration theories. On the other hand, the diversity of the theories often means that the field lacks a sense of identity. As a result, there is the challenge to create a synthesis of different elements represented by the different theories of Public Administration. To sum up, the classical theory gave attention to the formal structure of organization and their management. The behavioral approach paid attention to the human behaviour in organizations and associatives processes like decision making. The human relations and new-human relations approaches study people in organizations. Advocates of comparative public administration and development administration highlight the ecological aspects of administration. The NPA emphasizes questions of values and ethics in administration. NPM wants a synthesis between Public and Private Administration. Since there are no universal s in public administration the future Public Administration will need all of these approaches to manage the modern public agency.

Treaty of Versailles Who was at fault for its denial.txt Essays (1200

AP US History March 1, 1997 Period 4 Treaty of Versailles: Who was at fault for its denial? The Treaty of Versailles, which was a peace treaty that called for the end of World War 1(between Germany and the Allies), was defeated in the Senate by an unknown alliance of two forces. The two forces were President Wilsons all or nothing attitude and the strong opponents of the Treaty in the Senate. William Borah (Sen, Idaho), one of the irreconcilables, brings out a clear weakness in the Covenant of the League of Nations in his speech to the Senate. The weakness is that will any country really feel comfortable, or approve of, another countrys government dealing with their domestic affairs and concerns, especially if they have an army to support whatever they decide. He also brings up a point that no one would approve of a tribunal, with 41 other nations in it, to settle a problem that might arise between members of the nation because what one nation sees a vital, another nation may see as wasteful, which might just lead to another World War. The League as he describes it is contradictorial in all that it is to accomplish (force to destroy force, conflict to prevent conflict, militarism to destroy militarism, war to prevent war) and it cant work like that because it has no authority to back up its own judgment. This goes against Wilsons idea of the League because he helped create it and it is a very important and big step to him in creating a worldwide government (Doc A) The Treaty as portrayed in The New Republic is useless, which is a strong reason it shouldnt be passed. It wasnt useless in the sense that it would officially end the war, but in a sense that it would not moralize nationalism. The moralization of nationalism could be achieved by ending the separation of classes and ambitions that could only be enjoyed by some, not all, people in the country. According to the journalist the Treaty doesnt make even a bland attempt to solve these problems, and that it, in fact, promotes and heightens those differences of opinion between the nations. (Doc B) In a general speech given by Wilson, he provides that Article X, which morally bound the U.S. to aid any member of the League victimized by external aggression, is the inevitable, logical center to the whole system of the Covenant of the League of Nations. Although he supports it, he feels he is not at fault if the Covenant isnt correct. On another separate occasion, Wilson defended that Article X morally, not legally, bound the U.S. to aiding other victimized nations, ergo the U.S. didnt have to help who they didnt want to help. Article X angered Congress because they wanted to reserve their constitutional right of declaring war to themselves. Article X also enraged the great- grandson of George Cabot, Henry Cabot Lodge (R, Idaho). He so disliked Article X that he made his own reservation to it, which provided that the U.S. has no obligation to get involved with the affairs of any other country. His reservation would later be turned down by Congress. (Doc C) Herbert Hoover correctly advises President Wilson to, in so many words, to hurry up and do something to approve the treaty in the Senate or it will never get passed. He gives this advice to President Wilson because he knows that Lodge is effectively using delay tactics, such as reading the whole 264- page treaty aloud to the Senate Foreign Relations Committee, to divide and sway public opinion about the Treaty to his favor. Although he is pleased with the concern the government is giving to the treaty, he feels their could be improvements and if these improvements arent quick in happening, then the very necessary public opinion of the Americans will start to go against the treaty because of the many wrongs imposed in the Treaty and Lodges active lobbyism. When popular public opinion goes, in most cases, so does the bill. (Doc D) The cartoon (Doc E) shows how the Republicans felt about not being involved in the peace proceedings in Paris. When Wilson went to Paris, his delegation included not a single Republican which greatly infuriated them. He did not even consult the Republican leadership in the Senate about the peace negotiations, which was also an insult to the Republicans. Among the leading Republicans was Henry Cabot Lodge of Massachusetts, who was also

Marketing Management The WritePass Journal

Marketing Management Marketing Management 1. Marketing Plan Outline1.1 Corporate Mission:1.2 Corporate Objectives:1.3 Market Overview:1.3.1 Market:1.3.2 Product:1.3.3 Customer Target:1.3.4 Competition:1.4 .Marketing Mission:1.5 Marketing Objectives 2011-2012:1.6   IMC Campaign 2011-2012:1.7   Budget 2011:1.8   Controls:2. Critical Evaluation of the Marketing Plan2.1  Ã‚   Saudi Political Situation:2.2 Saudi Economical Situation:2.3 Saudi Social Environment:2.4 Saudi Technological advancements:2.5 Saudi Legislative Scenario:2.6 Environmental Awareness in Saudi:2.7   The Jeddah Gate Customer:2.7.1 Liberal Elite:2.7.2 Investors:2.8 Competitor Threats:2.9 Jeddah Gate SWOT: 3.   Impact of Technology and New Media3.1 The rise of technology and new media in Saudi:3.2 Growth of the internet in Saudi:3.3 Impact of technology and new media on Emaar’s future marketing plans:4. Sustainability:  BibliographyRelated 1. Marketing Plan Outline 1.1 Corporate Mission: To transform Emaar into a one-stop, global solution provider for lifestyle, including homes, work, play, leisure, retail, health, education, finance, industry and more. (www.emaar.com.ae) 1.2 Corporate Objectives: To become one of the most valuable lifestyle real estate developers in the world beyond real estate development. Adopt a strategy of business segmentation to create different business clusters functioning as different growth engines. (www.emaar.com.ae) 1.3 Market Overview: 1.3.1 Market: Saudi Arabia’s real estate market is relatively underdeveloped and its expanding population, a lack of affordable housing and few home financing options has seen significant demand build up. The Kingdom faces housing demands of over 1.3mn housing units by 2015 (National Commercial Bank Capital Research Department 2008, p11). The markets relative infancy has also shielded it from the worst of the global financial crisis leaving it economically stable compared to its neighbors in the Gulf (The PRS Group, Inc. 2010. P4) In the midst of all the political upheaval in the Arab world; the Kingdom has taken a pre-emptive approach and recently announced further benefits for its people, such as interest free housing loans and a bigger budget for infrastructural development amongst many others (us-sabc.org). So far the Kingdom has not seen any major uprising from the population; however the situation is unpredictable and can change without warning (www.ft.com). 1.3.2 Product: Jeddah Gate (JG) project establishes a new and innovative way of thinking about urban cities and living. The layout of the project deviates from the traditional concepts of residential complexes and introduces a community residence aspect for the first time in Saudi Arabia; where people can live, work and play in one location (www.emaarme.com.sa). Main features of the JG community: 550, 000 sq. m. total area, 6000 residential units, 75000 sq. m of retail space, 230,000sq.m†¦ commercial space and Schools Public Facilities (www.emaarme.com.sa). 1.3.3 Customer Target: 1.3.4 Competition: 1.4 .Marketing Mission: In 2011-2012 Jeddah Gate will focus on communicating the USP of work, live and play within the community; to increase customer awareness, increase traffic at sales center and help in generating sales. (Jeddah Gate Marketing Plan 2011) 1.5 Marketing Objectives 2011-2012: Leverage the concept of live, work and play and growth of Jeddah Gate as a project, as a community and as a symbol of success in all aspects of ATL BTL communications. To generate 240+ in target market registered traffic every month and increase sales conversion ratio above 2% (Registered traffic is: sales center walk in, calls to call center, online registration, event attendance). Coordinate with Sales team to achieve the 2011-2012 sales revenue targets:    1.6   IMC Campaign 2011-2012: 1.7   Budget 2011: 1.8   Controls: Closely monitor the effects of the marketing campaigns through keeping track of the rate of traffic at the JG sales center, incoming calls for information in the call center and conduct professional research to evaluate the level of awareness created. 2. Critical Evaluation of the Marketing Plan 2.1  Ã‚   Saudi Political Situation: The political environment in Saudi has been quite stable over the years, being a purely monarchical government no serious political unrest has occurred (The Economist Intelligence Unit Limited 2010 p3). A stable political environment has helped the country prosper; according to The Global Competitive report (2010-2011 p37) conducted by the World Economic Forum, Saudi Arabia has risen to the second highest place in the MENA (Middle East Africa) region in terms of global competitive advantage due to several economic initiatives undertaken by the regime such as improvements to the institutional framework, a stronger corporate governance framework, investing in the private sector and reforming legal issues (Mohamed A Ramady 2010 p3) . The current political upheaval in the MENA region cannot be ignored; so far Saudi Arabia has witnessed very minor protests by a minority of the population, however the risk of serious political unrest in Saudi is not highly probable due to the strict anti-protest laws in place by the government (ft.com ) Keeping the above in mind it can be assumed that the current Saudi political environment is the optimum situation in which a real estate development company such as Emaar Middle East can grow and be successful. The planned development projects of Emaar such as Jeddah Gate will receive full governmental support and backing making it easier to operate i.e. getting quicker building permits than usual, land deeds and financial backing which will help in generating revenue. 2.2 Saudi Economical Situation: By virtue of its size and available resources, Saudi Arabia is the largest economy in the GCC that is still relatively untapped. The main source of the Saudi economy is oil, however in the current years, one of the key economic objectives of the government is to diversify the economy and reduce dependency on revenue generated by only oil (Datamonitor 2008 p15). With the economy going strong; the government has injected the revenues generated by oil back into the country, with public spending focusing on education, housing and social measures (Global Investment House 2011 p1-6). Keeping in mind the growing population, changing demographics, larger personal disposable income and growing housing demand of over 190,000 units per year (National Commercial Bank Capital Research Department 2008, p11), the funding allocation for housing has been given a higher priority. In August 2010 the government announced a five year $385bn budget to strengthen the country’s infrastructure and real estate projects (www.oxfordbusinessgroup.com). A new pending mortgage law will enable Saudis to obtain mortgages long term loans with very low interest rates. When this law is passed it is believed that the demand for housing will further increase and open the market to a wider section of the population in the Kingdom (http://arabnews.com). The Jeddah Gate project will greatly benefit from the current and future demand in housing, the economic boom and the upcoming new mortgage law; especially since it offers a product that is unique to the market and more people will be financially able to purchase a home. 2.3 Saudi Social Environment: The Saudi society is conservative and very traditional. However, considering that nearly 70% of the Saudi population is below the age of 30, the trend is slowly changing towards a more modern outlook without losing sight of religion and culture (Colliers International 2009 p6) The Saudi people tend to be very private; because of this they prefer living in villas rather than apartments. Nevertheless, the younger generation is more open to purchasing an apartment to live in than the older generation (Colliers International 2009 p28). The Jeddah Gate project needs to clearly understand the needs and wants of this young generation and ensure that the marketing strategy undertaken is in line with those needs and wants, because by fulfilling the needs of the consumers, the Jeddah Gate project will be able to create trust and loyalty amongst the Saudi consumers as well as generating revenues. 2.4 Saudi Technological advancements: Since 2000 the Saudi government has started giving importance to the science and technological advancements in the country. A new science and technology policy has been placed for 2001-2020 which helps in the growth of technology in Saudi. (Datamonitor 2008 p21). The government’s financial position provides it with the advantage to invest in the required technological advancement, a good example would be the King Abdullah University of Science and Technology which was established in 2009 and has the vision of becoming the icon of aiding the advancement of technology not only in Saudi Arabia but in the world.   (kaust.edu.sa) Real estate sector is also indulging in technological advancements and Emaar is the pioneer of high tech projects such as Jeddah gate. The JG project provides its customers â€Å"Smart Homes† which are technologically advanced and allow the residents to use the Building Automation System where they can set the ambience of their residential or business units including curtains, intercom, surrounding sound system and other features, with the click of a remote (ameinfo.com). The marketing team needs to incorporate this advanced technological feature in the communication section of their marketing plan to attract potential tech-savvy customers. 2.5 Saudi Legislative Scenario: The legal system in Saudi is Shair’ah based i.e. Islamic Law. However, in the recent years the Saudi government has taken steps to reform certain aspects of the legal system, especially related to the business world and foreign investment. Even though certain laws are reformed the execution process is slow in comparison to other countries in the GCC, making it hard for companies to obtain the required licenses on time, causing delay and financial loss in some cases (Mohamed A Ramady 2010 p34). The Jeddah Gate project can be affected by some legal delays such as obtaining land deeds and or building permissions. These delays should be preempted by the team working on the strategy and be taken into consideration when communicating with the customer to ensure that all customer expectations are met without creating any dissatisfaction. 2.6 Environmental Awareness in Saudi: Saudi Arabia started addressing environmental issues seriously after the 1980, when the country’s industry had started to grow.   Most of the environmental concerns addressed were related to the conservation of biodiversity and protection of wildlife (Datamonitor 2008 p26). The proper implementation of environmental plans, along with the proposed education and awareness-raising programs, will encourage the growth of sustainability conciseness in the Kingdom (Datamonitor 2008 p26) As for the real estate sector, the green building concept is fairly new. The Green Building Council has been set up in 2009 to promote and facilitate the green building practice in Saudi Arabia (saudigbc). However, currently most of the mega projects in Saudi, including Jeddah Gate are not practicing green building concepts. 2.7   The Jeddah Gate Customer: 2.7.1 Liberal Elite: Groups of wealthy Saudi families connected through interactive social networks. Western educated and influenced, this group share experiences and follow the same purchasing trends. They are well traveled, cultured and sophisticated and part of the see and be seen crowed (Colliers International 2009 p35). This group can be considered the trend setters, opinion leaders and early adopters (rogerclarke.com) in the market .This is the primary target for the Jeddah Gate project, since the liberal elite will be able to relate better to the community living concept of freedom and modernity. 2.7.2 Investors: Groups of wealthy individuals who understand the benefits of investing in Saudi real estate, they would want to be a part of the upward trend of Saudi real estate market. Western educated and influenced, this group is very business savvy (Colliers International 2009 p36). This target audience should be approached for the Jeddah Gate project; however the marketing communication and sales pitch should be business focused with facts and figures explaining the return on investment. 2.8 Competitor Threats: Ironically, the only direct competition a project like Jeddah Gate faces is from other projects being constructed by Emaar in other cities of Saudi Arabia such as the Khobar Lakes project in the Eastern province of Saudi (Jeddah Gate Marketing Plan). Nevertheless, Emaar should never lose sight of the indirect competitions i.e. singular residential towers etc†¦ and always monitor the growth of these projects so that they are able to counter any decrease in sales due to competition. As the housing demand grows Emaar has to make themselves aware of any new projects that may come up in the future, in order to able to take preemptive action to remain the first property developer in the mind of the customers. 2.9 Jeddah Gate SWOT: 3.   Impact of Technology and New Media 3.1 The rise of technology and new media in Saudi: Compared to its neighbors in the Gulf, Saudi Arabia accepted the advent of new media much later. Internet was officially introduced in 1999 and had limited usage (internet.gov.sa). This was mainly due to the overall cultural restrictions of the society where the conservatives in the country felt that the easy access of all sorts of information may be a source of corruption for the young generation (http://opennet.net). Nevertheless, when internet with restrictions i.e. blocked adult websites, online casinos etc†¦ was finally introduced to the Saudi market the usage grew at a very rapid pace (businessweek.com). 3.2 Growth of the internet in Saudi: The usage of internet is rapidly growing in Saudi Arabia. In 2010 38.1% of the population was using the internet and still growing. (internetworldstats.com). Considering the young population of Saudi, it’s no surprise that social communities such as Facebook and Twitter are highly popular. In August 2010 there were 2,575,740 Facebook users in the Kingdom and growing rapidly. (internetworldstats.com) Also a new trend of online shopping has been emerging in the recent years. Many Saudis go to websites such as Amazon to fulfill their retail needs; they book hotels, buy their tickets online (ameinfo.com). The internet is also used for entertainment purposes i.e. websites such as YouTube, gaming websites, music downloads etc†¦ are quite popular. In addition, Saudis use the internet to seek information through sites such as Google, yahoo etc. †¦ (ameinfo.com ) 3.3 Impact of technology and new media on Emaar’s future marketing plans: Keeping the above in mind, it can be assumed that the future of internet and social media will be very bright and be one of the primary ways to interact with young Saudi consumers. Emaar must consider this rising trend in their future marketing strategies. Emaar will have to incorporate on a larger scale the use of web related marketing campaigns, in addition they would need to revamp their website to allow customers to view the product/project online and have the option of booking an apartment or villa online by making an initial web payment. Since the access of both positive and negative information on the web is easily available, Emaar must also in the future, look into web PR campaigns e.g. set up an Emaar blog which would counter any negative information pertaining to the project or company and promote positive news about the project and company. Using web related marketing tools will help Emaar in communicating with the customers quicker and to a larger audience. In addition if sales are conducted through web marketing which is much cheaper than above the line marketing campaigns, the return on investment would be significantly higher. It can be assumed that the internet is the future and if Emaar fails to utilize this growing phenomenon and communicate with the customers through the medium they relate too then Emaar will be losing potential customer and revenue. 4. Sustainability: Since the 1992 Earth Summit, there has been a rapid growth in awareness towards the need to address issues of sustainability (www.developmenteducationreview.com). In developed countries sustainability consciousness is on a constant growth trend, where more and more companies have to adhere to the demands of the society and be more active when it comes to sustainability (Ali M. Al-Yamiand A.D.F. Price. 2009, p109). Keeping in mind global sustainability consciousness and the spread of awareness throughout the world, it can be assumed that it is only a matter of time when sustainability will take an important role in the Middle East as a whole and in Saudi Arabia in particular. In fact, the Saudi government has created a preliminary guide for building standards that they intend to circulate over the next two years. The objective of the proposed standards guide is to reduce the cost of construction, power, and water consumptions and extend the age of current buildings (Jesse Lapierre. 2009, p2). Hence we can gather that the future of green buildings in the Kingdom is promising and should be taken into consideration for all upcoming projects. In relation to sustainability in real estate sector, throughout the world a number of countries now practice the principles of sustainable construction. The reason for this is that Green Buildings can provide financial benefits such as energy savings, water savings, reduced waste etc†¦ (Gregory H. Kats. 2003, p3). In addition, for the real estate developers Green Buildings can generate revenues through higher selling price/rents and lower operation costs (http://sustainablecitiescollective.com). Even though Emaar has been a part of some charity related programs and follows very strict ethics standards. However, currently corporate social responsibility (CSR) does not play a significant role in Emaar’s marketing strategies especially for the projects in Saudi. If we look at the current triple bottom line (Andrew W. Savitz, Karl Weber 2006) plan for Emaar in Saudi, it can be noted that, the main focus is on the profit and then the people, whereas the planet is not as seriously considered. Emaar being the largest real estate developer in the GCC should aim to be the pioneer in creating awareness about CSR and striving towards green building for all future projects in Saudi. Being the first developer to be CSR conscious would provide Emaar with an edge over future competitors, because they can use this opportunity for PR, use it as a unique selling point, and show the Saudi consumer that Emaar is a company that cares about the planet.   Bibliography 1   Ali M. Al-Yamiand A.D.F. Price. (2009). An Overview of Sustainability in Saudi Arabia. An Overview of Sustainability in Saudi Arabia, p109-118 2  Ã‚   Andrew W. Savitz, Karl Weber (2006). The Triple Bottom Line: How Todays Best-Run Companies Are Achieving Economic, Social, and Environmental Success and How You Can Too. United States of America: Jossey-Bass- A Wiley Imprint. p3-6. 3   Chris Cheatham . (2010). The Profit Motives for Green Building. Available: http://sustainablecitiescollective.com/chrischeatham/16637/profit-motives-green-building . Last accessed 23rd March 2011. 4  Ã‚   Colliers International. (2009). Jeddah Real Estate Market Report. Jeddah Real Estate Market Report. 0 (0), p6-150. 5   Communications and Information Technology Commission CITC. (2011). Internet in Saudi Arabia . Available: internet.gov.sa/learn-the-web/guides/internet-in-saudi-arabia/view?set_language=en. Last accessed 24th March 2011. 6   Datamonitor. (2008). In-Depth PESTLE insights. Saudi Arabia Country Analysis Report, p11-28. 7   Emaar. (2010). Mission, Vision, Strategy, Values. Available: emaar.com/index.aspx?page=about-mission. Last accessed 7th March 2011 8   EmaarME. (2008). Overview. Available: emaarme.com.sa/ProjectsPages/p1/index.htm. Last accessed 8th March 2011 9   EmaarME Jeddah Gate Marketing Plan (2010), p1-26. 10   Global Investment House. (2011). Saudi Arabia Unveils Expansionary Budget for 2011. Saudi Arabian Budget 2011. 0 (0), p1-6. 11 Gregory H. Kats. (2003). Green Building Costs and Financial Benefits. Green Building Costs and Financial Benefits, p2-10. 12 Internet World Stats. (2010). Saudi Arabia Internet Usage and Marketing Report. Available: internetworldstats.com/me/sa.htm. Last accessed 22nd March 2011 13   Jesse Lapierre. (2009). Saudi Arabia: Green Building. Saudi Arabia: Green Buildings p1-5 14   King Abdullah University of Science Technology. (2011). Vision Mission. Available: kaust.edu.sa/about/vision_mission.html. Last accessed 20th March 2011. 15 MD Rasooldeen. (2011). Shoura to pass mortgage law without delay: Al-Asheikh. Available: http://arabnews.com/saudiarabia/article304339.ece. Last accessed 11th March 2011. 16 Mohamed A Ramady (Springer). (2010). Policies, Achievements and Challenges. The Saudi Arabian Economy. 2 (7), p2-41. 17   Nadeen El Ajou. (2009). Emaar Middle East showcases Smart Community living at Jeddah Gate and Al Khobar Lakes . Available: ameinfo.com/193088.html. Last accessed 11th March 2011. 18   National Commercial Bank Capital Research Department. (2008). Kingdom Under Construction. Real Estate Sector. 0 (0), p6-8. 19   OBG. (2011). Saudi Arabia: Spending gets a boost. Available: oxfordbusinessgroup.com/economic_updates/saudi-arabia-spending-gets-boost. Last accessed 13th March 2011. 20   OpenNet Initiative. (2004). Internet Filtering in Saudi Arabia. Available: http://opennet.net/studies/saudi. Last accessed 24th March 2011. 21   Peter Burrows . (2008). Internet Censorship, Saudi Style. Available: businessweek.com/magazine/content/08_47/b4109068380136.htm. Last accessed 24th March 2011. 22 Richard Milne. (2011). SP says turmoil could still spread. Available: ft.com/cms/s/0/bd50b568-45c0-11e0-acd8-00144feab49a.html#axzz1HRU1fpkX . Last accessed 11th March 2011 23 Ros Wade . (2008). Education for sustainability: Challenges and opportunities. Available: developmenteducationreview.com/issue6-focus3.   Last accessed 19th March 2011. 24   Roger Clarke . (2009). A Primer in Diffusion of Innovations Theory . Available: rogerclarke.com/SOS/InnDiff.html. Last accessed 28th March 2011 25   SGBC. (2010). About Saudi Green Building Council. Available: saudigbc.com/about.htm .   Last accessed 22nd March 2011. 26 Siba Sami Ammari. (2011). Saudi Arabias internet users spend around $3bn in 2010 on buying products and services through e-commerce. Available: ameinfo.com/256866.html. Last accessed 23rd March 2011 27  Ã‚   Siba Sami Ammari. (2009). Survey shows 97.5% of Saudi Arabia and UAE internet users use Google . Available: ameinfo.com/200706.html. 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Dad The Movie Review Example | Topics and Well Written Essays - 1250 words

Dad The - Movie Review Example For DAD we can say that the sender that is the director has been able to successfully transmit the message of family ties to the receiver that is the audience through an effective channel that is the movie. Along with the sensitive issue which has been handled by the movie very efficiently, the movie has also shown perfect physical appearance of actors through make-up and the artifacts which have been used were also of high quality. Thus the movie has achieved both technically as well as aesthetically. Dad was an old man who had retired from his blue collar job and his wife Bette (played by Olympia Dukakis) was constantly regulating and complementing his life. It is true that work is worship but work cannot go to such an extent that we start avoiding our near and dear ones especially our parents because it is for this bonding of love that we work hard so that we can make them happy. In the movie we see that John Tremont, son of Jake Tremont is a workaholic and his only goal in life is work more and more. Suddenly when his father fell sick John returns to his family and realizes that he was missing one of the best things of life that is family ties and in the process he rediscovers his emotional self which is very different from the cognitive self and the material self and he says after returning, â€Å"This place hasnt changed a bit†. The movie works as an intensifying instrument for family ties. As John returns a feeling of remorse is triggered in him and he decides to let go off the past and start anew. Jake is a man of high self-esteem and is not ready to take assistance from anybody but his pathetic physical condition pushes hi m towards a situation of acceptance. He is as if engulfed by a fallacy of helplessness. The movie was basically hinting on the symbiotic relationship of a family life and the trigger words of it which the director wants to portray is â€Å"identify your feelings† towards your close ties. During the