Marketing Strategies Essay Example | Topics and Well Written Essays - 2000 words

Marketing Strategies - Essay Example The company’s speciality operation includes royalties and licensed fees from licensed locations, revenue from the sales of branded products through retail and foodservice revenue from the sale of coffee to institutions. While the sale of branded products through retail and foodservice accounts for only a small proportion of the company’s total revenue, it is instrumental in developing and building brand loyalty. The bulk of the revenue from this segment stems from the US division, where Starbucks has a licensing relationship with Kraft Foods Inc to sell branded products, including Starbucks coffee. Through the Kraft partnership, distribution has also been expanded into Canada and the UK. The company also operates two joint ventures in which it has a 50% equity interest: North American Coffee Partnership, a joint venture with Pepsi-Cola Co to develop and distribute bottled Frappuccino and Starbucks DoubleShot coffee drinks, and Starbucks Ice Cream Partnership, a joint venture with Dreyer’s Grand Ice Cream to develop and distribute ice cream products. (Spulber, 2007) Starbucks also has a partnership with Jim Beam Co, a unit of Fortune Brands Inc, to manufacture and market Starbucks bran ded premium coffee liqueur products in the US and Canada. Market performance for the third quarter 2007 continued to be positive for Starbucks in the US, with strong single digit growth for the brand in the premium coffee segment. Financial performance has been strong, with total revenue increasing by over 22% in the fiscal year ending September 2006. Both operating segments saw strong levels of growth, with the company-operated segment increasing by over 21% and the speciality segment up by over 23%. (Michelli, 2006) Within the company-operated segment, sales growth has been driven by outlet expansion, but comparable store sales has also been

Do we need to believe in a God or does God need us to exist Essay

Do we need to believe in a God or does God need us to exist - Essay Example What is the origin of life and mankind Not only are a lot of these questions being answered by scientists, but even miracles and other such occurrences attributed to divine intervention are being explained away by physics. "From its origin with Galileo, Copernicus and Newton, through Darwin and Einstein, to the age of computers and high-technology, modern science has cast a cold and somewhat threatening light on many deep-rooted religious beliefs. () scientists have demolished a lot of cherished religious beliefs and have come to be regarded by many as faith-wreckers." (Davies, 5). And yet intelligent, articulate people the world over believe in the one true God, a super power or a cosmic force that guides our existence. So, why do people want to believe this curiously elusive and unsubstantiated God It could simply be to give some kind of meaning to, or put into some kind of order, the chaos that surrounds us. After all, the existence of a God fulfils the need to credit someone with the creation of the world around us, with its sheer inexplicability and its irrational apportioning of happiness and sorrow. Digging deeper, the yearning that overtakes a human being for an exploration of the spiritual dimension of life stems from a desire for oneness of mind and body, and ultimately, an aspiration towards perfection. "Human beings, knowing they are not perfect, desire perfection and search for a better life" says T'ai Chi Master Waysun Liao (5). He points out that in spite of the tremendous advances made by us in the fields of technology the motivation that drives a human being remains mysterious. Whizzing along as we are in the space age, yet even our theories of evolution are in doubt. We still look up at the immense sky and wonder how it all started. So, how much have we actually progressed over the centuries As far as necessities go, we still need the same basic food, shelter, clothing, and though we might be eons ahead of the caveman, how much have we actually evolved spiritually It is in pursuance of this desire to evolve spiritually that God has been invented (or perhaps, He exists!). Artistic and creative people, those who march to a different beat from the rest of us, instinctively pursue this 'ultimate' through their work, the nature of their work being such that needs no rationalization to anyone other than themselves. In the work of these outstanding painters and poets, musicians and mystics intellect takes the back seat. In their art one sees their real experiences distilled, and more, one catches a glimpse of something indefinable. Whether it is the element of wonder in Alice Walker's The Color Purple when she exclaims that it is God who is trying to please us, not us who are expected to live up to His rules, or the naked truth in Borges Afterglow, or even the fatalistic note in Yeats' poetry. Because, in spite of advances made in science and technology, we still gaze up at the Milky Way, and wonder at its magnitude and glory. We still respond to the beauty of a piece of music or a painting without rationalizing it. We even watch the flight of a jet, fascinated, forgetting that the aerodynamic principles underlying the technology are as old as the birds. Poets like Yeats, Octavio Paz, Luis Borges and Rilke move us because they bring us closer to the eternal. They are more obviously attracted to the

Implementation Project for the Role of the Clinical Nurse Leader in Coursework

Implementation Project for the Role of the Clinical Nurse Leader in Palliative Care - Coursework Example In the history of mankind, medical treatment for diseases has undergone radical changes during the recent years and now it encompasses the issues associated with technological advancements, socioeconomic dimensions, palliative care for the terminally ill, management of chronic illness and promotion of health and prevention of diseases. Palliative care is an area in the profession where the nursing professionals play an important role compared to the other medical professionals, and it calls for involvement and dedication on the part of the nurses. The role of the nurses is not limited to providing medical care but extends to psychosocial care taking into consideration the entire gamut of the issues involved in the well being of the patients. The amelioration of the hardships faced by the patients which is predominantly the focal issue of the profession is very complex as it is also related to the psychological conditions, the level knowledge, the social background and the economic co nditions of the patients. It is also important to note that the understanding and support of the family members and friends plays a crucial role in the care given to the patients. Apart from streamlining the day-to-day operations, the most important role of the clinical nurse leader lies in instilling confidence in the minds of the patients in managing their own affairs with less and less dependence on the institutions and the family members or friends through empowering them. This will resolve uncertainties in the relationship, improves the quality of care and satisfaction of the patients. This will also in the long run translate into reduction in length of stay in the hospitals, less dependence on human resources of the hospital, understanding of the practical implications of the treatment for readjusting their mind-set in facing the problems with clarity. This will make the patients to approach the service providers as and when the need arises rather than putting continuous press ure on them. This paper seeks to study the role of the Clinical Nurse Leader in relation to the staff nurses and the nurse extenders in increasing the direct care activities and efficiency in time management with the aim of improvement in patient outcomes in a hospital setup with Palliative Care Division having four wards; one for children, two general wards and one for ICU staffed with medical professionals, nurses and social workers. Mostly, the patients admitted are terminally ill who need palliative and psychosocial care. The diagnoses vary from cancers of various sorts to chronic pancreatitis. The services in respect of chemotherapy, radiotherapy and physiotherapy are provided by the specialists drawn from the other division(s) attached to the hospital based on the requisitions from Palliative Care, apart from the medical professionals attached to the palliative care. The critical areas of study relate to staffing plan, recruitment plan, training, and performance evaluation. It is an accepted principle that delegation of authority is possible, but not delegation of responsibilities. The position of Clinical Nurse Leader calls for greater responsibilities which include the responsibility for the performance of the whole team. Therefore, specific patient or staff outcomes need to be measurable for effective control and management. Though

Theory of the Derive Essay Example | Topics and Well Written Essays - 1000 words

Theory of the Derive - Essay Example Thus, it quotes from social and city observers about characteristics of derive, such as that of Chombart de Lauwe (1952),who described, â€Å"an urban neighborhood is determined not only by geographical and economic factors, but also by the image that its inhabitants and those of other neighborhoods have of it,† (Debord, 1952, P 5). It then provides the viewer – the derive actor – a thought, interpretation, or meanings. When it comes to nature, many forms of derive may be obtained, and contrasting thoughts and impressions may be formed depending on where or what the viewer may go through. While it is possible to describe a natural environment as â€Å"untouched† by humans, it no longer applies to being â€Å"undisturbed.† Human activities already altered much of nature, touched and untouched. Indirectly, no stones have been left unturned, so to speak. However, this does not limit nor impede nature derive for one who remains optimistic. One sees many aspects of visual representations: line, shape, balance, form, symmetry, asymmetry, volume, color saturation, contrast and unity. In the exploration of line, some of nature’s products are seen with straight, almost straight, and even curvy lines from tree trunks to leaf features. Many are repetitive, forming symmetry and unity. If one goes deeper, one may inspect the bamboo trunk, with fibers of lines, thousands of them per stem. These can be separated and still form lines like the one seen on synthetic fabrics as is they were engineered to be such. Perhaps, they were engineered by higher forms to be such. Bamboos are structural materials, or even materials for fabrics as is. Bamboo Fiber. Source: Wikipedia, 2011. When it comes to shapes, many representations are sky-inspired. There are the sun, moon and stars, with the moon forming several shapes in the span of a month. There are snowflakes, raindrops, even lightning. Mountains are often pyramidal, or triangular, imitated b y human dwellings with their rooftops. There are oblong fishes, and billions of leaves with thousands of variations. Then there are rocks of varieties of spherical shapes, odd and common. The light that emanates from some of these rocks also inspire their own shapes: say a diamond. We will never get enough of flora’s balance and form. Perfect radiances of flower petals, a center with its attractive colors and forms, and shapes, or even volumes of stigma, anther, and filaments that have for thousands of years attracted many derive experiences. It is how they have occupied important roles in human interaction and survival. In fact, even in afterlife. Flowers represent to humans a lot of things, generally positive and celebratory. It melts anger, pain, and sorrow. It unites, welcomes, refreshes, cheers, consoles, applauds. Flowers have performed well and good to the human experience they continue providing derive experiences of immeasurable pleasure until now. Source: http://flo wers-show.com/ But derive is not all about optimist impressions. As mentioned earlier, there are also negative aspects of natural environment derive experiences which had been influenced by human â€Å"‘touch†, whether nature liked it or not. Through greedy consumption, mindless disposal and major economic activities, nature in many aspects of its existence have been negatively affected by humans. Take for example the latest sea oil spill. Take a look at what volume may mean below: (Source:

Listening To Music And Composing Essay Example for Free

Listening To Music And Composing Essay Listening to music and composing my own digital music is my favorite extra-curricular activity. Music makes me feel refreshed and even after a hectic day at work, five minutes of good music helps me relax my nerves instantly. The routine lifestyle rarely leaves much time for my extra-curricular activity. However, I always make sure to maintain a rich music library on my laptop as well as handheld devices so that I can listen to it whenever I feel. Moreover, I am also into composing music. I am a vocalist, I play the piano and I have a digital mixing console also. My room is a mini studio where I can record my own music. Composing new music or mixing up tracks requires utmost creativity and imagination. In a month, I make sure to publish three mixes after recording and digital reworking. When music is your extracurricular activity, the best part about it is that you can enjoy it indoors. Whatever the weather and climate outside, you can always be comfortable and enjoy it in your room. If you have a dolby surround system in your home, it would serve as the best way to listen to music. Playing a musical instrument is a bliss in itself. Whenever I play the piano, I feel connected to the nature and its energies. That is when your creativity blossoms and you can use your imagination to the fullest in composing new tunes. The best way to enjoy music is to relax on a couch or the bed with the earphones plugged in your ears and listening to it with closed eyes. You can then feel each instrument as it plays. Some people prefer loud music, but it isn’t always enjoyable. Dance music is ok when it comes to parties but it cannot be enjoyed always and when one is seeking relaxation.

Why Governments Regulate The Health Care Industry Economics Essay

Why Governments Regulate The Health Care Industry Economics Essay In the first part of the essay we define market failure and look at the model of perfect market, we then compare this with health care market and find out the causes or factors that results in failure in the health care market. In the second part we will look at the ways governments in four different countries have intervened to ensure that the causes of the market failure are corrected. Market failure can defined as a situation whereby there is a failure to achieve an efficient allocation of resources within the market economy. A fundamental problem with the concept of market failure, as economists occasionally recognize, is that it describes a situation that exists everywhere (Nelson, 1987; Dahlman, 1979). There are different kinds of market that exist in the society with the perfect market and monopoly at the extremes and the others in between this spectrum. Perfect Market The perfect market model also referred to as a perfect competition is the most important model because it serves a benchmark from which other kinds of market can be viewed. The main objective of any firm in the market is to maximise profit and the price of the goods and services are determined by market forces. The perfect market is based on the following assumptions; There is full information, The transactions are impersonal, There are no barriers to entry or exit, There are many buyer and sellers, and they cannot influence the market price, The products are homogenous which means that the buyers cannot differentiate between products. Finally the goods are private goods. Why is health care market different? The first reason for this is that health care is a public good which is different from a private good as seen in the perfect market model, public good has two features, non-rivalrous which means that the use of it by one person does not stop another from benefitting from it, and it is non-excludable this means it will difficult to prevent people from enjoying the benefits. With public good there is what is known as a free-rider problem people will not pay for them because others are willing to pay for them. The nature of public goods poses a problem for the market because the private sector will not make a profit from their provision since everyone can enjoy it whether they pay or not. Health care is also a public good and under provision of it also leads to market failure. Health care is also a merit good that society values and believes that people should have them because consumption is believed to generate positive externalities-this will be discussed in the next paragraph as we ll as other causes of market failure. Causes of market failure in health care 1. Externalities Externalities also referred to as third-party effects occur when others are affected by the transaction arising from the production and consumption of health care for which the costs or benefits are not taken into account.The core of the argument against market failure analysis is derived from the study of transactions. (Zerbe et al p7).Whenever there is a transaction externalities are known to occur which leads to transaction costs. This is defined as the resources necessary to transfer, establish and maintain property rights. The property rights was developed by R H Coase where he stated that individuals form firms to reduce transaction costs. Externalities may arise in different ways and they may be either positive (beneficial) or negative (harmful), and can be during production or consumption. Examples of negative externality is smoking which results in external costs on a third party passive smoking and also alcohol ingestion can lead to antisocial behaviour. Vaccination agains t infectious diseases is a form of positive externality where an individual is certain of protection by the consumption of another person. An example of external cost of production is via pollution from an industry and external benefits of production is the patent rights given to firm that discovered a new drug, stopping all other firms from copying the products. When there are externalities in health care this will not lead to a perfect market hence market failure will occur. The externalities discussed so far can be referred to as selfishly motivated. There is externality referred to as caring externality which occurs when individuals get personal satisfaction from knowing that a person is getting the health care they need. Externalities are around us every day but they are not taken into account whenever there is a transaction, this is because property rights are not well defined. Health care is not owned by anyone so therefore there is economic incentive to protect it and the on ly way the property rights can be well defined and protected will be through government regulation e.g. by banning smoking in public places and also making vaccinations compulsory. Even with government legislation it is difficult to achieve this. (Zerbe,1976,1980;Medema and Zerbe,1999a),in a world in which property rights are fully specified and in which transaction costs are zero, the allocation of resources will be efficient. This kind of world does not exist, this is an indication that market failure will always occur. 2. Imperfect information Economics is concerned with the efficient use of limited productive resources for the purpose of attaining the maximum satisfaction of our material wants (Jackson and McConnell, 1985, p3), this involves transacting parties utilising these resources to meet and satisfy their wants. This is based on the assumption that the parties have full information about the goods and services being bought or sold and also about each other. These assumptions describe a market where there is perfect information (Stiglitz, 1993).In the health care there is imperfect information and/or information asymmetry. Information asymmetry can be defined (using the acquisition of health insurance as a classical example) as situation whereby client that wants to get a health insurance has more detailed information about himself than the insurance company. Imperfect information is the case of a physician who has more knowledge than patients. The uncertainty of illness and the cost of it when it arises is one the principal reasons for taking health insurance. Two problems arise whenever there is insurance cover; these are adverse selection and moral hazard. Information asymmetry and adverse selection was first described by George Akerlof in his article, The market for lemons: Quality, Uncertainty and the Market Mechanism. Adverse selection is often referred to as a hidden information problem in a market, where for example sellers may know more about a product than a customer. (Estrin and Laidler). During the 1980s, when HIV/AIDS was first discovered insurance companies suffered from adverse selection as a lot on individuals with this disease took increased insurance cover without disclosing their status. This led to the suggestion that genetic testing should be used for individuals who may wish to acquire health insurance.The concept moral hazard was first defined by the French economist Dreze in 1961 (Mooney 1994, p 135), but it is often described as a hidden action because it results in be havioural changes in patients once their expected losses are covered by health insurance. Ehrlich and Becker (1972) distinguished between ex ante and ex post moral hazard. The former occur in a healthy state when individuals can engage in preventive care such as regular exercises and good eating habits and the latter when the individual is ill, but since the health be it taxation or other forms of health insurance which allows a subsidise price or free at the point of use, there is a greater demand by the patient than it will be if the patient was to pay all the costs. Donaldson and Gerard (1993, p 31), comments,thus, the market fails to transmit efficient price signals to consumers. Donaldson and Gerrard (1993) identified two types of provider moral hazard. They identify moral hazard by doctors who are identifiable actors in the health care system and also moral hazard by hospitals. Doctors are known to act on behalf of the patients both as the demander and supplier of services and do not account for the cost. First on the supply side they are the provider of health care and on the demand side there is information asymmetry. There are different reimbursement which affects doctors attitudes and two that affects the patients attitudes ( charges to patients, private practice).Provider moral hazard occurs most commonly with the fee-for-service (FFS) reimbursement doctors are paid on the quantity of services; more services will result in a higher income. Therefore there is a financial incentive for physicians to provide care in excess of what the patients may require if they had full information. There is not much literature on hospital moral hazard so this can be a n area for future development. 3. Imperfect competition The perfect market provide the best means of making sure that the economy is efficient by encouraging firms to compete and also creating choice. These conditions for efficiency serve as a benchmark to help identify sources of allocative inefficiency referred to as market failures. But in the real world the perfect market does not exist as Hausman argued, when taken literally, the notion of market failure is of little relevance, because perfectly competitive equilibrium, the benchmark against which market fail, does not obtain. Despite this the competitive market have been used on the assumptions on which it was formed, as Amelia Fletcher, Director of Markets and Policies Initiatives commented, Competition is a rivalrous process, in which firms compete effectively to give the consumers a better deal. The question is that is this obtainable in health care with the uncertainty that surrounds ill health? The first problem here is the limited information has about the outcomes and benefit s of various medical treatments. Individuals rarely have the same illness over time so there is little opportunity to acquire information and even on those with long standing chronic illness like diabetes who may have information. The changing world of advanced technologies means that there will be information disparities. Oligopoly is the dominant market model in health care and McPake and Normand (2008, p 141) noted, the key feature of an oligopoly is that the decision made by one firm depends on the decision made by other firms, i.e. there is a high degree of interdependence between firms. Thus there may be incentives for hospitals to collude which results in adverse outcomes for the society. It is generally accepted that competition works best when there is excess capacity, but in health care there is excess demand. 4. Inequality and poverty An individual ability to purchase health care depends upon his income to a large extent. In standard economic theory its the ability and willingness to pay that determines how resources are maximally utilised but this does not happen in the real world as we have noted from previous sections in this essay. Goodwin (2005) commented that, hospitals make demand and other raw materials from suppliers with the expectation that the final products will be bought by consumers-the demand by consumers are those backed by the consumers ability to pay. So what is important in a perfect market is effective demand i.e., there is distribution of resources to meet the basic human needs. Therefore if for example few wealthy people desire a particular commodity and many poor people lack money to purchase basic health needs then the market will be stimulated to create those commodities for the rich, hence the market will fail. Government intervention and regulation of health care market From our discussion it can be seen that intervention is necessary to counteract the causes of market failure as well as the consequences such as adverse selection and moral hazard. Boadway and Wildasin (1984, p 61) suggest that, while typically the remedy for market failure due to public goods is for the public sector to provide the good, the remedy for externalities is often to provide incentives to the private sector to produce the correct amount. We will examined detailed evidence from four countries: the United Kingdom (UK), the United States of America (USA),France and Finland to ascertain how they intervene and regulate their health care systems. Methods of government intervention 1. State provision One of the main ways of solving market failure is through public funding of the health service. In the UK, France and Finland hospitals are funded through taxes but in UK it is through general taxation while France and Finland use a social insurance system. This system ensures universal coverage for the population, prevents exploitation of patients by monopoly of providers. The main problem is the issue moral hazard which is more common in publicly tax funded system in UK than the social insurance system of Finland and France. In the UK the issue of moral hazard is controlled by using gatekeepers, waiting lists, waiting times. In France and Finland price mechanism is used to deter moral hazard. Compared to the USA where it is more of private insurance, co-payments, deductibles and medical savings account schemes have been used as ways of reducing moral hazard. Donaldson and Gerard (1993, p 72) argued that, even the US health care system recognises the shortcomings of a total reliance upon market forces. The main form of government regulation there is in the form of insurance schemes for elderly people (Medicare) and indigent people (Medicaid). But in the USA, adverse selection is very common and it also occurs in UK but to a lesser extent, but this is almost non-existent in the social insurance system (France and Finland). 2. Taxation and subsidies Imperfections in the market lead to inefficient allocation of resources and this leads to negative or positive externalities. Taxation is used to discourage certain behaviours like monopolising and overpricing and subsidies can help to reduce the cost of paying for merit goods like health care. Governments in all four countries for example in order to reduce the negative externalities caused by smoking introduced taxes for the purchase for cigarettes and also legislate that companies should advertise the dangers of smoking on the pack of cigarettes sold.Antirust legislation are passed in all four countries e.g. law prohibiting the formation of monopolies and preventing imperfect competition. 3. Regulation Dolan and Olsen (2002), commented that there is constant pressure for more spending in most health services around the world, therefore policy makers have to impose regulatory measures on the providers of services to achieve efficient allocation of the resources. Regulation can be through price control, quality control e.t.c. Regulation of pharmaceuticals is one area where most of government intervention occur, for example in the UK, the National Institute of Clinical Excellence(NICE) issues guidelines on which drugs are approved and can also be used. Also sets a ceiling on how much the cost should be but one main disadvantage is that it can exclude the use of new and effective treatment because of the costs. In USA there is the Food and Drug Administration (FDA) which also a regulatory body. In France there is the Agence Francaise de Securite Sanitaire des Produits de Sante (AFSSAPS), and in Finland the National Agency for Medicines. 4. Cost benefit analysis Government intervention must take into account the cost benefit analysis, if the benefits are more than the costs. Then the government should collect taxes and provide the good. Government failure Government failure can occur when mechanisms put in place to improve the market failure worsens the situation and lead to inefficiency and inequity in the health care and also create distortion. The following can result in government failure; 1. Inefficiency of State provision In all four countries political self interest can lead to inefficiency and worsen the market failure already present because politicians can design policies to retain power rather than maximise efficiency. In France and Finland the taxation is usually higher and results in more expenditure and in the UK the citizens do not know how much is been used for health care and other sectors of the economy. 2. Changes in government policies In the USA insurance firms can find it difficult to plan without knowledge of taxes, subsidies e.t.c and this will lead to inefficiency. 3.Free markets usually leads to more efficient provision of health care(USA as an example) which allows the law of demand and supply to determine how the market works 4. Lack of incentives Undesirable incentives usually create inefficiencies, for example in France where doctors are paid by salary in some hospitals this will lead to inefficiency. 5. Lack of information Government can lack information just as much as the market because most times the government do not know what kind of health care the consumer really needs and provides this based on the information they have and may not even know the full costs/benefits of the policy. 6. Bureaucracy Most times procedures of the government are usually cumbersome and this cuts across all the four countries. Governments respond more slowly to changes and also the time it takes from planning to implementation may cause policies to be ineffective. Conclusion Market failure is known to exist in all market economy and the health market is not an exception. It has been shown that there reasons why health care market may not work efficiently, thereby necessitating government intervention. Health care is a public good and coupled with the externalities and information gaps are causes of market failure which requires correction but a sufficient justification for government intervention. Intervention is known to be costly, so therefore for it to be effective a cost-benefit analysis to suggest it is worthwhile needs to undertaken to avoid government failure which lead to market failure in itself.

Essay --

Hirohito was born in Tokyo, Japan April 29th 1901 and die on 1989 in Tokyo. He was the ruler of Japan from 1926 until he died. He was the longest running monarch in japans history. Hirohito was born in Aoyama Palace in Tokyo and was tought at Peers’ School and at the Crown Prince’s organization. He urbanized an interest in marine biology on which he wrote more than a few books. He visited Europe in 1921 becoming the first Japanese crown prince to travel. Upon his come back he was named prince when his father died his name was he Taisho emperor retired for the reason of his mental illness. 1924 hirohito wedded the princess Nagako Kuni. Hirohito gained emperor of Japan on December 25th 1926 subsequently after the death of his father. Histime in power was designated â€Å"Bright peace† During WWII he nearly attacked all of his nearby neighbors connected his self with the Nazi Germany and launched a awful assault on the U.S naval base at Pearl Harbor. Hirohito later depicted him self as a almost helpless monarch many scholars have come to believe he played an lively role in the war. After Japan surrendered in 1945 he became a figurehead with no political control. He was the eldest son of the Crown Prince Yoshihito was born on April 29Th 1901. According to custom the imperial family members were not raised by their parents. Hirohito attended schools set up for children of nobility. He received rigorous instruction in military matters along with others subjects such as math and physics. He went on a 34 man entourage traveled to Western Europe for a six month tour it was the fist time a Japanese crown prince had gone abroad. Japan hirohito became regent for his chronically ill father and assumed the emperor. September 1923 a earthquake hit t... ...vidual meetings with senior government officials to consider the process of the war and all of the milltary powers. But the ex prime minister Fumimaro konoe advised to prosper in the war. Konoe feared a communist revolution even more than defeat in war and argued about a negotiated surrender. He advised Hirohito to begin negitions to end the war. On june 22nd the leader met with his ministers saying â€Å"I desire that concrete plans to end the was in hampered by existing policy, be speedily studied and that efforts be made to implement them.† Emperor Hirohito died when going through surgery on his pancreas after having some digestive problems for several months. Doctors discovered that he had duodenal cancer. He appeared to make a full recovery but September 1988 he fainted in his palace and his health got worse he began to bleed internally. January 7 he passed away. Essay -- Hirohito was born in Tokyo, Japan April 29th 1901 and die on 1989 in Tokyo. He was the ruler of Japan from 1926 until he died. He was the longest running monarch in japans history. Hirohito was born in Aoyama Palace in Tokyo and was tought at Peers’ School and at the Crown Prince’s organization. He urbanized an interest in marine biology on which he wrote more than a few books. He visited Europe in 1921 becoming the first Japanese crown prince to travel. Upon his come back he was named prince when his father died his name was he Taisho emperor retired for the reason of his mental illness. 1924 hirohito wedded the princess Nagako Kuni. Hirohito gained emperor of Japan on December 25th 1926 subsequently after the death of his father. Histime in power was designated â€Å"Bright peace† During WWII he nearly attacked all of his nearby neighbors connected his self with the Nazi Germany and launched a awful assault on the U.S naval base at Pearl Harbor. Hirohito later depicted him self as a almost helpless monarch many scholars have come to believe he played an lively role in the war. After Japan surrendered in 1945 he became a figurehead with no political control. He was the eldest son of the Crown Prince Yoshihito was born on April 29Th 1901. According to custom the imperial family members were not raised by their parents. Hirohito attended schools set up for children of nobility. He received rigorous instruction in military matters along with others subjects such as math and physics. He went on a 34 man entourage traveled to Western Europe for a six month tour it was the fist time a Japanese crown prince had gone abroad. Japan hirohito became regent for his chronically ill father and assumed the emperor. September 1923 a earthquake hit t... ...vidual meetings with senior government officials to consider the process of the war and all of the milltary powers. But the ex prime minister Fumimaro konoe advised to prosper in the war. Konoe feared a communist revolution even more than defeat in war and argued about a negotiated surrender. He advised Hirohito to begin negitions to end the war. On june 22nd the leader met with his ministers saying â€Å"I desire that concrete plans to end the was in hampered by existing policy, be speedily studied and that efforts be made to implement them.† Emperor Hirohito died when going through surgery on his pancreas after having some digestive problems for several months. Doctors discovered that he had duodenal cancer. He appeared to make a full recovery but September 1988 he fainted in his palace and his health got worse he began to bleed internally. January 7 he passed away.